Our view from outside
is the most valuable benefit for our clients.

Yellow is a strategic creative agency. We devise and implement powerful, effective, compelling strategies for brands and companies. Our rigorous outsider’s perspective yields fresh insights that result in greater independence for our clients.

What can Yellow do for me?

Our approach

Different perspectives improve the chances for success.

We don’t have a black box of prepackaged answers. We start by listening to you. We apply our practiced outsider’s perspective to your company, your products and your ambitions in your market.

This approach leads us to new insights about how to achieve your goals. Fresh ideas are Yellow’s greatest value added for its clients.

For example, looking at the goal of growing market share, we take the consumer’s perspective and often discover that the manufacturer and the end-user see things quite differently. We use the insights gathered at this step to develop growth strategies that clients themselves might not have considered. The core ideas from our initial analysis always remain at the center of our actions regardless of the channels and technologies we use for the solutions we propose. We keep the company on message, always.

Significant progress starts with one step backwards.

To assure clients that our solutions are well founded and relevant to their expressed goals, we use a simple, effective project structure—the Double Diamond approach. First, we analyze the client’s goals from various perspectives in order to identify the core issues. Then we develop ideas that, after rigorous vetting, we implement is the solution we devise.

Learn more about how we can guide you along the path to more independence.

Philosophy

Our clients’ independence is the only performance metric we care about.

Yellow doesn’t pursue creativity as an end in itself. We don’t strive to show how clever we are. We put our creativity to work to solve clients’ complex problems, and we only measure our success by the positive impact we have.

We view ourselves as complementary to our clients’ goals. That’s why our name is Yellow but our own corporate identity uses purple, which is, of course, yellow’s complementary color.

We are more than an ad agency. As creative problem-solvers and goal-achievers, we are complementary to your ambitions. Our goal is simple: to increase our clients' independence from markets, trends and any other external factors.

Find out how you can benefit from our philosophy.

Organization

Roles really get a project going.

Yellow’s team of individuals is organized around roles rather than conventional functions and hierarchies. This approach has important advantages. Tasks are not assigned according to abstract functional definitions. Instead, they go to the people with the relevant talents and experience to fulfil a given role. Of course, some roles require specific skills, but many challenges that arise in the course of a project are a question of energy and motivation. Accordingly, Yellow team members can take on multiple roles.

It’s time to meet the team at Yellow and find out which roles can be assigned to each individual.

Added value

How businesses benefit from our philosophy.

We are ready to put our talents to use to help you meet your challenges. You’ll find us a motivated partner. To ensure the greatest benefit from our services, we recommend meeting for an initial briefing, for two reasons. First, the people who later will form the team can get to know each other early. Second, the current situation and the targets for the future can be usefully laid out in the first briefing. This initial meeting lays the foundation for a sustainable, successful partnership. Meetings where client-defined solutions are delivered without supporting analysis are clearly less effective, in our view, simply because there is no opportunity to develop a solid foundation to achieve long-term success.

Find out how you can benefit from our philosophy.

Team

At Yellow, talents, not functions are crucial for the success of a solution.

At Yellow, talents – not functions – are crucial for the success of a project. Our people offer a deep and very broad range of talents and experience. Meet us and see for yourself.

Skills

Solid work paves the way to groundbreaking solutions.

  • Strategy.

    We are convinced that a well-thought-out strategy is the basis for success. It evolves from a thorough scrutiny of current circumstance and future ambitions. For its analysis, Yellow uses practice-honed techniques taking the perspectives of all stakeholders into account. With the insights gained from our analysis, we define the framework for the solutions we then create.

  • Branding.

    Powerful brands give consumer a welcome sense of security and an important point of orientation. They help to retain customers and increase a company’s perceived value. To do all this, brands must tell a convincing story, and this story should work in a range of contexts. Yellow’s own brand is a good example of these principles. It was formulated by pragmatists and refined and fine-tuned over the years. But it still provides our clients with essential guidance to the processes and the approach we use.

  • Advertising.

    In today’s world of noise and distraction, to win your fair share of attention, you have to come up with a powerful idea. An idea compelling enough to convince your target public to take a look, or a listen, to your message. Based on the unique strategy we develop for each client, we select the channels to efficiently spread that message, always closely matched to the specific medium we use. That’s how Yellow connects the people you want to reach with the information you want them to have.

  • Digital.

    Digital channels are vital today in all areas of communication. The possibilities for using digital tools to meet sales, marketing or internal and external communication challenges are virtually unlimited. However, the efficient use of these instruments still must meet the same criteria that guide analog solutions: a strong brand, a solutions-oriented mindset and a highly skilled team. At Yellow, we have all the ingredients and more.

  • Corporate Communications.

    Content is the buzzword of the day. In order to be successful, what we say needs to be direct, honest and understandable. If brand and company values are conveyed through appealing stories, brand awareness and customer loyalty increase. The team of Yellow is made up of digital natives, classical strategists and passionate storytellers. They create concepts for internal and external communications programs that are effective, credible and brand-enhancing.

Contact us to find more about our communications solutions.

Leading Swiss Agencies: A recognized seal of quality.

A regional and international network.

Please contact us for a meeting to learn how you can benefit from Yellow’s membership with LSA and imagepartners.

Heritage

A start-up built on strong roots.

Yellow is new. Nevertheless, it can look back on a long history of achievement. The advertising agency was born through a merger or BSSM Werbeagentur and WS Kommunikation. Both agencies had existed for decades: WS was founded in 1978, BSSM in 1994. Over the years they broadened their range of services and attained a successful position in the advertising industry, serving regional, national and international clients. Inheriting his know-how, Yellow offers a comprehensive range of strategic advertising and communications services, now all under one roof.

Contact

Yellow Strategische Kreativagentur Horburgstrasse 105 4057 Basel