Getting into gear.
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Yellow’s ambition is to support its customers on the road to success. Therefore, we use the outside view to gain new insights. This is the key benefit of an advertising agency for its customers. If we look at the challenges from the consumer’s point of view, the perceived situation appears in a different context. This allows us to draw different conclusions and develop new solutions, which the customers are unable to discover during their internal analysis. When creating concepts, the idea always takes centre stage. It is the most important resource for success. Regardless of the channels and technologies.
We at Yellow Advertising Agency AG use the double diamond process in order to provide efficient yet also well-founded solutions to our clients. First, we analyze the problem from different angles and then define what the core of the problem is. Then, we develop ideas which we later combine into the finished solution.
Yellow Werbeagentur AG doesn’t have an end in itself. We use our talents to secure or expand the success of companies and brands. Our added value results from the external view, giving our customers a competitive edge. This is why Yellow is called Yellow, but its colour is purple – the complementary colour of yellow. Consequently, our role both as problem-solver and partner is much better suited than the one of an executing supplier. As such, customers benefit the most from our creative talent, and gain the required competitive edge in the market. And hence the purpose of our work: their success.
If you are interested in using our talents to solve a specific challenge, you will always find a motivated partner in us. To ensure the customer really benefits from our added value, an in-depth briefing is highly recommended, for two reasons. Firstly, the people who will work together in a team later get to know each other. Secondly, the actual state of things is clarified, the target is defined and the resulting value is quantified. This initial meeting creates the platform for a sustainable, successful partnership. Pitches in which customer-defined solutions have to be implemented are clearly less effective, simply because there is no chance to develop solid ground to achieve long-term success.
A well-thought-out strategy is the basis for success. It is developed from a thorough scrutiny of the matter taking the context of its environment into account. To do so, the Yellow Advertising Agency AG uses cutting-edge analysis techniques in which the point of view and the opinion of users play a central role. With the help of the insights gained from our research we define the framework within which we create solutions.
Powerful brands provide security and orientation; they retain customers and increase the value of a company. They achieve this goal by telling a convincing story. A tried and true method is needed to develop this story, to enact it in a convincing manner, and to make it fit for all possible stages. This could for example be the brand principle of Yellow. It is developed by pragmatists, refined over the years to suit new developments, and provides guidance through the process in a solutions-oriented way.
The world out there is loud and confusing. If you want the attention you deserve, you have to come up with a powerful idea. An idea that is potentially powerful enough to convince your target public at each contact point. On the basis of a strategy we decide which channels to use and develop messages matched to the specific medium. That is how Yellow connects information with people who have specific needs and requirements.
Digital formats have become significantly more important in all areas of communication. The variety of possibilities for using digital channels or digital products to solve sales, marketing or internal and external communication challenges is endless. However, the efficient use of these instruments requires the same methods as analogue solutions: a strong brand understanding, a solution-oriented mindset and a highly skilled team. At Yellow Werbeagentur AG, we have all the ingredients.
Content is the order of the day. In order to be successful, it needs to be direct, honest and understandable. If you convey brand and company values through appealing stories, brand awareness and customer loyalty increases. The team of Yellow Advertising Agency AG is made up of digital natives, classical strategists, and passionate storytellers. They create concepts for financial, corporate, and in-house employee communications which are effective on all channels.
The Yellow Advertising Agency AG is a member of the Leading Swiss Agencies. This association is a guarantee for the high-quality services rendered by its members. Strict admission standards and annual, selective quality controls make this possible. Since Yellow belongs to the Leading Swiss Agencies, it serves clients with a focus on the long term and offers them added value through excellent strategic, advisory, and creative services. In return, we commit ourselves to complying with the industry standards of the LSA, the rules of the Swiss Commission for Fairness in Commercial Communications, and the “Code of Ethics” of the European Association of Communications Agencies (EACA).Leading Swiss Agencies
Imagepartners is a network of independent and owner-managed advertising and communications agencies. It has members throughout Europe and the United States. Yellow is its representative in Switzerland. Thanks to imagepartners, our clients benefit from first-hand country-specific information and gain insight into distinct relevant characteristics when embarking on international ventures. These are crucial for success in the international business.imagepartners
Yellow is new. Nevertheless, it can look back on a long history. The advertising agency came into being through a merger between BSSM Werbeagentur AG and WS Kommunikation AG. Both agencies have existed for several decades. WS was founded in 1978, BSSM in 1994. Over the years they broadened the range of services they offer and attained a successful position in the advertising industry serving regional, national, and international clients. Yellow combines the entire professional knowledge ranging from strategy to programming as well as a wealth of industry know-how under one roof.