

On everyone’s lips
With a fresh, new recipe – only the fifth in Grether’s 170-year history – this iconic Swiss brand introduces a new flavor to consumers.
Yellow guided the launch of Grether’s new vegan Clear Voice pastille, in print and online. Forward-looking and traditional, Grether found Yellow to be the right partner to introduce this attractive new product.
Client
Doetsch Grether
Scope of work
- UX design and programming
- Packaging design
- Creation and copywriting
- Strategy and conception
- Consulting and production
- Branding and brand management






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