On everyones lips

With a fresh, new recipe only the fifth in Grethers 170-year history this iconic Swiss brand introduces a new flavor to consumers.

Yellow guided the launch of Grethers new vegan Clear Voice pastille, in print and online. Forward-looking and traditional, Grether found Yellow to be the right partner to introduce this attractive new product.

Client

Doetsch Grether

Scope of work

  • Strategy and conception
  • Creation and copywriting
  • Packaging design
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